Katja Ollendorff

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Color Changes Everything

Are you someone who...

  • Mixes paint and chooses a palette before beginning a design?
  • Uses reference material or an existing palette for inspiration?
  • Just wings it and let's the design speak first and the colors follow?

I think lean toward #3 with a little #2 thrown in. I've heard that many people begin painting with a specific color palette in mind and let the colors guide the design. I personally like to design in black and white first. I almost never have a palette in mind until the layout is finished. Once I have the full design in front of me, colors just start appearing in my mind based on the kind of design I have created. I open up my swatch panel and really just start plugging them in as I begin to visual the end result. I never worry about the initial palette because I know I can always change it.  Even if I paint something in color, I usually don't think too hard about the colors I put down.

Color can change the vibe of a design so much—I lean towards bold and bright colors, but that's just my personal aesthetic. If I have a client who is requesting a subtler color palette, I have to be able to change that design up to work for them too. 

Here are some examples of how different a design can look when the palette is switched up for different uses. Which would you apply for wallpaper?Stationery? A shower curtain? The possibilities and uses are endless!